EIT Culture & Creativity

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EIT Culture & Creativity Strategic Agenda 2024–2027

The EIT Culture & Creativity Strategic Agenda 2024–2027 positions the creative and cultural industries as drivers of Europe’s triple transition — green, digital and social. It targets five core sectors (Fashion, Architecture, Heritage, AV Media, Gaming), tackling three structural challenges: skills, innovation capacity and venture scaling. Through education, innovation and business creation activities — including an Investment Network and RIS Hubs — EIT-CC builds a pan-European ecosystem of creative entrepreneurship.

For OPENVERSE, EIT-CC is the creative industry bridge among the SRIAs — linking XR, AI ethics, digital identity and data space interoperability with cultural content production and governance. Engagement with its calls and Policy Advisory Board would allow OPENVERSE to embed virtual-world priorities in Europe’s creative SRIDA agenda.

Basic Identification

• Initiative / Partnership Name: EIT Culture & Creativity (EIT-CC)
• Document Title: Strategic Agenda 2024–2027 (May 2024)
• Institutional Type: EIT Knowledge and Innovation Community (KIC) for the Cultural and Creative Sectors and Industries (CCSI)
• Governing Body: EIT CCSI e.V. (parent non-profit) + EIT CC GmbH (operational entity for EIT grants)
• Primary Policy Links: New European Bauhaus, Green Deal, Digital Decade, AI Act, Data Act, Creative Europe Programme.

Strategic Orientation

• Vision – “Fundamentally change the CCSI towards new understandings of competitiveness, resilience and sustainable economic growth.”
• Mission – Empower and nurture a sustainable innovation ecosystem uniting education, research and business actors across the CCSI knowledge triangle to deliver solutions in education, innovation and entrepreneurship, fostering cross-sector collaboration and Europe’s triple ( green | digital | social ) transition.
• Impact Goals
  1. Create and maintain jobs in a resilient CCSI ecosystem able to scale and compete globally.
  2. Increase resilience by reducing environmental impact and increasing social cohesion.
  3. Accelerate transitions towards sustainable and responsible economic growth.
• Priority Sectors: Fashion | Architecture | Cultural Heritage | Audio-visual Media | Gaming - representing a large share of EU CCSI jobs and revenue.
• Strategic Objectives

1. Future-proof skills for the green and digital transition.
2. Deploy and scale CCSI innovations on green & digital technologies and new business models.
3. Accelerate market opportunities and global competitiveness.

Technological & Thematic Priorities

• Green & Digital Tech Adoption: AI (incl. Generative AI), super-computing for AV media, data ownership and IP protection, Digital Product Passport, circular materials and production processes.
• Education & Skills: Entrepreneurship, emerging technologies, digital ethics, circular design and sustainable crafts.
• Innovation Implementation: Open calls for innovation projects ranging from proof-of-concept to multi-stakeholder international consortia.
• Business Creation: Pan-European incubation and acceleration network (26 programmes by 2027); Investment Network linking VCs, angels and philanthropic funders.
• RIS Integration: Hubs in Sofia, Tartu and Nicosia (initial wave) expanding to Lithuania, Poland, Romania, Slovenia, Czech Republic, Serbia and Croatia.

Governance & Ecosystem

• Dual Structure: EIT CCSI e.V. (non-profit association for ecosystem) + EIT CC GmbH (operational entity with commercial subsidiaries).
• Advisory Bodies: Supervisory Board, Executive Board, IP Board, ELSI (Ethics Legal Social Impact) Board.
• Openness & Transparency: Digital Participation Platform (DPP), Engagement Forum, open calls for innovation and education.
• Synergy Mechanisms: Policy Advisory Board linking DGs of the European Commission and other EIT KICs for alignment with EU priorities; active role in cross-KIC activities.
• Scale & Partnership Growth: Target of 90 core partners, 200 cooperation partners and ~700 community participants by 2027.

Building-Block Crosswalk (Staff Working Document Alignment)

EC Technical Building Block	EIT-CC Emphasis
Data Spaces & Interoperability	Data ownership & IP marketplace; trust frameworks; alignment with Data Act
AI & Generative Tech	AI in AV media, design, gaming; ethical AI for creativity
XR / Immersive Interfaces	Training and co-creation for design, heritage, architecture
Digital Twins & Simulation	Heritage preservation, virtual architecture and urban cohesion pilots
Cloud–Edge–HPC	Partnerships with super-computing centres for AV and data processing
Green & Circular Tech	Circular fashion and architecture; low-footprint business models
Digital Identity & Trust	IP Marketplace, copyright management, data ethics
Human–AI Interaction	Upskilling creative talent for ethical AI and co-creation

Alignment with Virtual Worlds

• Strategic Fit: EIT-CC acts as Europe’s creative innovation KIC — the entry point for OPENVERSE to engage with culture, arts, and design industries using AI, XR and data spaces.