EIT Culture & Creativity

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EIT Culture & Creativity Strategic Agenda 2024–2027

The EIT Culture & Creativity Strategic Agenda 2024–2027 positions the creative and cultural industries as drivers of Europe’s triple transition — green, digital and social. It targets five core sectors (Fashion, Architecture, Heritage, AV Media, Gaming), tackling three structural challenges: skills, innovation capacity and venture scaling. Through education, innovation and business creation activities — including an Investment Network and RIS Hubs — EIT-CC builds a pan-European ecosystem of creative entrepreneurship.

For OPENVERSE, EIT-CC is the creative industry bridge among the SRIAs — linking XR, AI ethics, digital identity and data space interoperability with cultural content production and governance. Engagement with its calls and Policy Advisory Board would allow OPENVERSE to embed virtual-world priorities in Europe’s creative SRIDA agenda.

Basic Identification

• Initiative / Partnership Name: EIT Culture & Creativity (EIT-CC)
• Document Title: Strategic Agenda 2024–2027 (May 2024)
• Institutional Type: EIT Knowledge and Innovation Community (KIC) for the Cultural and Creative Sectors and Industries (CCSI)
• Governing Body: EIT CCSI e.V. (parent non-profit) + EIT CC GmbH (operational entity for EIT grants)
• Primary Policy Links: New European Bauhaus, The European Green Deal, Digital Decade Policy Programme 2030, Artificial Intelligence Act, Data Act, Creative Europe Programme.

Strategic Orientation

Vision

“Fundamentally change the CCSI towards new understandings of competitiveness, resilience and sustainable economic growth.”

Mission

Empower and nurture a sustainable innovation ecosystem uniting education, research and business actors across the CCSI knowledge triangle to deliver solutions in education, innovation and entrepreneurship, fostering cross-sector collaboration and Europe’s triple ( green | digital | social ) transition.

Impact Goals

1. Create and maintain jobs in a resilient CCSI ecosystem able to scale and compete globally.
2. Increase resilience by reducing environmental impact and increasing social cohesion.
3. Accelerate transitions towards sustainable and responsible economic growth.

Priority Sectors

• Fashion
• Architecture
• Cultural Heritage
• Audio-visual Media
• Gaming - representing a large share of EU CCSI jobs and revenue

Strategic Objectives

1. Future-proof skills for the green and digital transition.
2. Deploy and scale CCSI innovations on green & digital technologies and new business models.
3. Accelerate market opportunities and global competitiveness.

Technological & Thematic Priorities

Green & Digital Tech Adoption

AI (incl. Generative AI), super-computing for AV media, data ownership and IP protection, Digital Product Passport, circular materials and production processes.

Education & Skills

Entrepreneurship, emerging technologies, digital ethics, circular design and sustainable crafts.

Innovation Implementation

Open calls for innovation projects ranging from proof-of-concept to multi-stakeholder international consortia.

Business Creation

Pan-European incubation and acceleration network (26 programmes by 2027); Investment Network linking VCs, angels and philanthropic funders.

RIS Integration

Hubs in Sofia, Tartu and Nicosia (initial wave) expanding to Lithuania, Poland, Romania, Slovenia, Czech Republic, Serbia and Croatia.

Governance & Ecosystem

• Dual Structure: EIT CCSI e.V. (non-profit association for ecosystem) + EIT CC GmbH (operational entity with commercial subsidiaries).
• Advisory Bodies: Supervisory Board, Executive Board, IP Board, ELSI (Ethics Legal Social Impact) Board.
• Openness & Transparency: Digital Participation Platform (DPP), Engagement Forum, open calls for innovation and education.
• Synergy Mechanisms: Policy Advisory Board linking DGs of the European Commission and other EIT KICs for alignment with EU priorities; active role in cross-KIC activities.
• Scale & Partnership Growth: Target of 90 core partners, 200 cooperation partners and ~700 community participants by 2027.

Building-Block Crosswalk (Staff Working Document Alignment)

EC Technical Building Block	EIT-CC Emphasis
Data Spaces & Interoperability	Data ownership & IP marketplace; trust frameworks; alignment with Data Act
AI & Generative Tech	AI in AV media, design, gaming; ethical AI for creativity
XR / Immersive Interfaces	Training and co-creation for design, heritage, architecture
Digital Twins & Simulation	Heritage preservation, virtual architecture and urban cohesion pilots
Cloud–Edge–HPC	Partnerships with super-computing centres for AV and data processing
Green & Circular Tech	Circular fashion and architecture; low-footprint business models
Digital Identity & Trust	IP Marketplace, copyright management, data ethics
Human–AI Interaction	Upskilling creative talent for ethical AI and co-creation

Alignment with Virtual Worlds

Strategic Fit: EIT-CC acts as Europe’s creative innovation KIC — the entry point for OPENVERSE to engage with culture, arts, and design industries using AI, XR and data spaces.